What It’s Like When A Label Won’t Release Your Album


Image by John Gara/Buzzfeed
In 2004, 13-year-old Joanna Levesque became the youngest solo artist ever to have a number one single on the Billboard charts. Levesque, who recorded as JoJo, had been building to that moment since she was just a little girl, giving electrifying performances on shows like Kids Say the Darndest Thingswith Bill Cosby at the age of 6. When Levesque was 12, she signed a seven-album deal with Blackground Records, and later her debut album JoJo was certified platinum. Her 2006 follow-up, The High Road, pleased critics and included at least one bona fide hit, the breakup ballad “Too Little Too Late.” She was quickly becoming a rising star in R&B.
And then she went silent.
curious 2know the status of my album? tweet BlackgroundMG. They control the $ & album date. In the meantime, I'm gonna keep working LoveUAll
It’s been almost seven years since JoJo has put out an official release, though that doesn’t mean she hasn’t been trying. “I’ve recorded about three incarnations of this third album,” JoJo told BuzzFeed. “We’ve chosen the track listing, we’ve done multiple album photo shoots, chosen the cover, chosen the credits, everything.” But every time her team tried to present the album to her label, Blackground Records, they never received a response.
“Blackground Records lost their distribution deal through Interscope, and if you can get the answer from them on why that happened, that would be a miracle,” JoJo says, “because I am sure they would not engage you in that conversation. While JoJo says she has no problem with Interscope, she says she’s lost all communication with Blackground.
JoJo’s case is an extreme one. But whether it’s a new artist waiting to release their debut, or a successful musician who’s seemingly disappeared, many artists have found themselves fighting either to release their music or release themselves from their contracts. It happened to Lupe Fiasco. It happened to Sky Ferreira. It happened to Bow Wow, and Metallica, and Big Boi, and Amanda Palmer. The list goes on.
In most cases, even through politics, artists and labels can eventually reach a place where they both mutually agree that it’s not working out and it’d be better to part ways.
But what happens when they can’t?

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