Networking is the best way to get ahead in “the biz.” It isn’t all about sending your music to Pitchfork and blogs to hope it gets some airplay in the corners of the internet. It’s about talking to the people who matter most in your town to help each other out and to build a core fan base you can build from in the coming months.
Mutual Benefit
The whole purpose of networking is to establish relationships with people who can mutually benefit by helping you out. Or, you helping them out. When you start talking to bands, bloggers, press, or super-fans in your town, the goal is to build a positive relationship with all of them so that you can help them get things like stories for the blogs/papers, more fans out to their shows, or free swag (for the fans). The only way to help your local scene grow is by being a part of it, not just expecting people to drop what they’re doing and flock to your new creative endeavor.
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