When it comes to Facebook, there’s alot to know. Facebook is constantly changing itself and it can sometimes feel like using this Social Media avenue is a chore. Today we thought we’d outline 5 Facebook mistakes we see all the time!
1. YOU STILL PUT MOST OF YOUR CONTENT ON YOUR PERSONAL PROFILE
If you’re like me, you get more feedback from people when you post something on your personal profile as opposed to your Music Page. Yea? Truth be told, unless you have thousands of fans, it’s really hard to get people to like, comment, and share your Page content. It’s like pulling teeth! So I totally understand why you’re still using your personal profile to promote your music.
The problem is: you’ll never build your Facebook fan base if you don’t actively find ways to engage fans on your Music Page. Even if you’re posting content on your personal profile, you need to do the same on your Page. It may look like no one cares, but consistency is key. The more regularly you post, the more fans will become engaged.
Best of all you will be able to measure your fan engagement by checking out your Insights – you know, the statistics that FB provides for each bit of information you share on your page.
2. YOU STILL CREATE FACEBOOK EVENTS WITH YOUR PERSONAL PROFILE
Don’t do that! If you or your band have a show on the way, you need to create the Facebook event through your Music Page. It may sound like a no-brainer, but trust us when we say this is one of the biggest Facebook sins of omission.
Why does it matter? Because it’s a simple connection. The curious web surfer will look for more information – first within in the event, and then through the event’s creator. More than anything they’ll want to know what you sound like. Visiting your page is the default move…and this encourages me Likes. Take my word on this one.
Give your visitors the opportunity to find out more about your music by allowing them to easily click your page link. See image for clarification.
Creating events through your page also matters because you want people to know that your band is actively playing. If you have fans that use Facebook as their primary method of finding out more about music (and many do), then your band page needs to have activity.
3. YOU ONLY POST WHEN YOU HAVE SOMETHING TO ADVERTISE
Here’s an exercise: grab a pen and create a list of all the music (and non-music) things you can talk about that don’t involve peddling your latest album. You can post about someone else’s music, about what you did on an off night, a new song you’re working, your favorite lyrics in a Beatles song, and the list goes and on. The possibilities are endless, really.
Make sure you take time to appreciate your fans by not always trying to “sell” them something. That might actually be the reason they’re not engaging with your posts (see #1).
4. YOU USE THE SAME PHOTO ON YOUR MUSIC PAGE AND PROFILE
Sounds like a small insignificant thing. And it is. But it can easily get confusing when people are trying to differentiate between the two. I’ve personally made this mistake a couple times in the past and I noticed that I received friend requests when what i really wanted were more Facebookfollowers – especially because I did not personally know the individuals requesting my “friendship”.
5. YOU KEEP FALLING OFF THE FACE OF THE EARTH!
Stop doing this! If you’re going to have a page, you need to post on it. If someone visits your page today and sees your last post was 1 month ago or 1 week ago, then you’re fighting a losing battle. Try at the very least to put up 1 post per day. Ideally 2…even 3.
Ok, good luck!
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