In this Prescription PR article, we look at some of the challenges that smartphones bring to music marketing and offer some tips on how to promote your music to a smartphone audience...
I’d like to take issue with the term ‘smartphone’. If anything, smartphones make people dumb. Try having a conversation with somebody whilst they staring at an iPhone; all you’ll get out of them is an ‘um, yeah, huh…um, huh, yeah, sorry, what was that again?’. Dinner-time conversation in posh restaurants is a particular victim of this, as your squeeze will be too busy instagramming their food to talk to you. And don’t get me started about SUV drivers on the M25 who feel compelled to, yes, check their email whilst driving. That is potentially lethal, not smart – even if...
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