"Heidi Cohen at ClickZ post a great article regarding the 13 tactics to make social media work harder. I've adapted her post for Music 3.0, since her points are excellent, but I've found that only 12 of them apply. They are:
1. Understand how and why your fans use social media. This is the best way to make sure that you're interacting with the majority of your fans in the first place.
2. Develop content that meets your fans needs and interests. This shouldn't be too hard. They like you already and will probably want anything you give them. Don't be afraid to offer rough mixes, rehearsal and studio out-takes, and behind-the-scenes videos.
3. Use a variety of forms of content and understand the role that each plays in social media. Blog posts, video, forums posts, Twitter and Facebook posts are all important. Many fans prefer one over another, so it's best not to ignore any of them.
4. Encourage your fans to share content. The key to a healthy fan base (or Tribe" as "Seth Godin calls it) is not only their interaction with you (the artist), but also with each other.
Read more: http://music3point0.blogspot.com/2013/04/12-social-media-tactics-for-artists.html#ixzz2RBu3OyZQ
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nice article i hope every one get that point thanks.
ReplyDeletesocial media management