How Do I Pursue Sync Licensing Opportunities?

Sync placements for independent musicians

HELPFULAW FOR THE INDIE ARTIST is a legal advice column on matters pertaining to the music industry. If you have a suggestion for a future article that you would like to submit to our columnist, entertainment attorney and indie artist Christiane Cargill Kinney, please feel free to leave them in the comments section below or send them to her at Christiane.Kinney@leclairryan.com. You can also follow her on Twitter @musicalredhead for more helpful indie-artist tips.

Exploring Sync Opportunities

Several people asked me how they should go about pursuing sync opportunities. Obviously, the ability to get sync placements starts and ends with great music that fits with the pacing and visuals of the ad/TV/film/video game spot and doesn’t compete with the dialogue.

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