Okay, you have a new album coming out or an important gig to promote. You've identified your ideal media sources. Now it's time to get busy asking for coverage, right?
Wrong!
There's one important step you need to take before you start pitching yourself to the media. First you need to answer this all-important question:
What are you going to say to each media person when you email or call them?
Sorry, but "Hey, I want some free press for my band's new album" is not the right answer. You must put some thought into what comes out of your mouth or what emanates from your fingertips in an email.
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(This post is adapted from Chapter 12 of the Guerrilla Music Marketing Handbook, as well as Module 3 of the Guerrilla Music Marketing Master Class series, which starts April 15.)
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