1. Send Personal Emails – Facebook and Social Media are great! In fact they are a necessity, however don’t forget to mail contacts directly. Direct emails generate the second highest donation returns after Facebook.
2. Be Personal and Direct – Don’t beat around the bush. The goal is to raise money through donations. Ambiguous contribution requests shy away potential investors.
3. Create Relevant and Interesting Rewards – People like what you do! Chances are if they’ve found themselves on your Kickstarter page, they are devoted worshipper of your craft. Provide rewards that give fans what they want. Whether that’s the actual product you’re creating, or a chance to be more involved with your music.
To learn more about crowdfunding you can peruse past projects online. Kickstarter archives all of their projects on their website for case study purposes. Also, check out the following blog post entitled, “Hacking Kickstarter: How to Raise $100,000 in 10 days.” The piece gives a step-by-step breakdown of the crowdfunding process.
What do you think about crowdfunding? Have you used a service like Kickstarter or Rockethub to raise funds for your musical projects? How did it go? Let us know in the comments section below.
[This article was written by CD Baby's very own Tracey Gill Miller.]
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