If you don’t have a publicist, you can still send out a press release or create a guerrilla marketing campaign about the story. Some topics that could be considered “press worthy” could be large changes, such as:
- Releasing a new album: Don’t just sell the music, sell the story behind the music.
- Releasing a new music video: You might contact music magazines or blogs, asking for an “exclusive” (you premiere your music video on their website before releasing it to the general public).
- Embarking on a tour: If you have sponsors/partners, ask for their help in promoting this.
- A change in your band’s line up: Who could resist a good break-up story or introduction of a musician with a following?
- A controversial situation or battle: Always a press favorite.
- Invited to a prestigious show or music festival: You want to leverage any momentum you can, especially when the press is hungry for stories related to a hot event.
- A fundraiser or major charitable effort: Get the organization to and their donors/volunteers to help with this. Chances are, they have some great contacts.
- Winning an award: A story in of itself. If you’re creative, you could get something about losing the award too.
- A new partnership or sponsorship: Not all press has to be strictly music. Local chambers of commerce and business journals might be interested too!
- Signing a new agreement with a booking agency or record label:If anything, PRWeb might be a good way to promote this event.
- Receiving press coverage in a major media source: Press begets more press. You’d be surprised how incestuous media content is.
- Anything that could be seen as “major” news: Look at your favorite media sources and detect a pattern for the kinds of stories that they feature/deport on. If you have something that would fit in, you can contact editors/reporters and pitch your story.
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