Social media is a big world and it can easily become
confusing. Which networks should I be on? Are some
more important than others? Which one should I
concentrate on? Here's an excerpt from the
new Social Media Promotion For Musicians book that
gives you a different way to look at your online presence,
and how all the platforms fit together when it comes to
promotion.
"There are a lot of online elements that every artist,
band or brand has to be involved in these days in order
to be an effective online marketer. It’s pretty easy to
get confused and either not know where to begin, or
throw yourself scattershot at all of them, which usually
means that your efforts will be ineffective when it
comes to promotion. If we just look at the major components, it looks something like this:
Your website
Your email list
Facebook and Google+ posts
Twitter
Music releases
YouTube video posts
Blog posts
Throw in any of the 100+ additional networks available and it’s no wonder why artists, bands and music execs
become bewildered by it all. We can make things a bit simpler by separating these components so they fall into one
of three categories; content, interaction and tactics. If we break all this out, it looks like this:
Content: the places online where you place the material that you generate, like information about your band,
music, videos, or blog posts. Interaction is all the social networks where you might interact with your fans and
followers. These include:
- Your website
- Your mailing list
- Your blog
- Your videos on Youtube and other video sites
- Your music files on Soundcloud or other music hosting sites
Interaction: the places where you regularly communicate with your fans, followers, clients and customers.
These include:
- Google+
- Bookmarking
- Any other social network
Tactics: everything required to define and refine who you are and your position in the online world. These include:
- Branding
- Strategy
- Measurement
All this gets more interesting when we put into the form of a Venn chart on the left and watch how the categories
intersect.
As you can see, where all three category circles cross, a new element pops up - promotion. This isn’t possible
without all three elements combined, which goes to show just how synergistic they all are. Use only one or two and
you fall short; use all three and new possibilities for promotion arise."
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