Here’s a bit of bad news: musicians need to view themselves not just as tortured souls who put heart on sleeve and plectrum to guitar, but sales people. Yep, sadly (and you probably already knew this deep down anyway), as a muso, you are as much in the business of doing a cold sell as you are making that beautiful brand of neo-shoegaze-goth-dubstep-grimey-indie-post-rock.
Once you face the inevitable and embrace your role as a sales rep, invariably you will find yourself approaching managers, publishers, producers, record labels, journalists, bloggers, film directors and tea boys trying to convince them of the merits of your music; you may even end up trying to convince selective radio pluggers and PR companies, who you actually want to pay, that it is worth taking money off you. And, as any sales rep (or hapless Apprentice contestant) will tell you, how successful you are at selling will all boil down to the quality of the pitch.
Fortunately, there is some good news: we at Prescription PR are here to give you some key tips on how to sell your music to the music industry.
Fortunately, there is some good news: we at Prescription PR are here to give you some key tips on how to sell your music to the music industry.
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