Unreasonable Expectations
Before I start on another rant about the top mistakes let me point out that I find these mistakes frustrating because I am often guilty of them myself from time to time. I am especially guilty of #2 – unreasonable expectations.
Roughly twice per day I get an email from a musician who tells me that he or she “just wants to get to the next level.”
In my head my first response is usually “Oh that’s easy just press Up Up Down Down Left Right Left Right A B Select Start.” (This got you many extra lives on the game Contra for Nintendo) For better or for worse – there is no special code for the elusive “next level” in the music business.
This kind of message is always a bit disheartening as I am pretty sure that when I ask people who send me these messages to clarify their needs they either will not have defined it for themselves or they have just started out promoting their businesses in the last 2-3 months and they want Jay-Z’s phone number (Which I don’t have by the way).
Yes, that is absolutely an extreme example and no- I’m not suggesting that everyone out there has such a warped perspective but I do find that people unfairly compare themselves to people who have become icons. If you look around long enough you will find that most overnight successes were not so overnight.
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