Facebook Launches Photo Comments

Facebook has launched a new feature that allows users to share images as comments on posts. Previously, Facebook allowed users to share an image as a comment only with a link. FB engineer Bob Baldwin, who helped build the feature wrote, When I'm talking with a friend, sometimes showing a photo helps me tell a story much better than words alone."

Here's what it looks like:

I can imagine bands asking fans to post concert photos or running a photo-based contests. How will you use it as a marketing tool?

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