1 in 5 Americans listen to music on smartphones, according to an eMarketer study. Listening to music on a hones is now a regular activity for 70 million in the US with double-digit growth predicted to continue through 2015. The stats combine phone users who stream music via Pandora, Spotify or a digital radio station with those who download music to their phone.
eMarketer’s forecast does not include listeners who only sideload music from their PC to their phone.
eMarketer based its estimates of digital music listening on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data, and demographic and socioeconomic factors.
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