Though the Billboard 2011 Touring Conference & Awardsfocused primarily on the upper niches of the touring industry, there were worthwhile takeaways for indie artists. In particular, interviews with Russell Wallach, President of Live Nation, and with Nic Adler, owner of The Roxy in LA, supported the insight that as artists build their fanbases via social media, they are also establishing the basis for working with sponsors and getting gigs.The 2011 Billboard Touring Conference & Awards took place late last week in New York City. Awards were given, Perry Farrell shared his big idea to save the music industry and lots more occurred as documented at Billboard.biz.
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