We're just about at Christmas, and most of the serious
music business for the year is over. That means it's a
great time to start planning your 2014 marketing
campaign so you can hit the ground running on January
2nd. Here are 7 things to consider.
1. Does your website need an update in its look and feel? Do you have a press page or a easy to find contact
page? Do you have a page with info just for promoters and club owners? Does your site have an easy to find mailing
list subscription section?
2. Do you have a music release schedule for next year? Do you know when you'll have new music available?
Do you have a production schedule? Do you know when you're going on the road? Now's the time to plan.
3. Do you have a video release schedule? Do you know what videos you'll need to create in order to support your
3. Do you have a video release schedule? Do you know what videos you'll need to create in order to support your
music? Do you have a schedule for production? Make sure you plan for lyric videos as well as produced music videos,
as they get viewed almost as much.
4. Do you have a mailing list schedule? Do you know when you'll be sending out emails to support your music and
4. Do you have a mailing list schedule? Do you know when you'll be sending out emails to support your music and
video releases? Do you know what you'll be sending out when you don't have products to announce? Now's the time
to work up those ideas and create an editorial calendar so you'll always have something useful to send in order to
keep in touch with your fans or clients.
5. Do plan on supporting your releases or gigs with paid advertising on Facebook, Twitter, Google Adwords,
5. Do plan on supporting your releases or gigs with paid advertising on Facebook, Twitter, Google Adwords,
or bookmarking sites? If not, it's time to look into it as you can get a big return from a relatively small investment.
6. Do you Tweet? If not, nows the time to learn how. If you do, do you have a list of hashtags that you normally
6. Do you Tweet? If not, nows the time to learn how. If you do, do you have a list of hashtags that you normally
use? If not, go to search.twitter.com and create one. Do you know the best times in the day for you to tweet in
order to garner the highest engagement?
7. Have you monetized your videos? You do have a YouTube channel, right? If not, create one right now. If you
7. Have you monetized your videos? You do have a YouTube channel, right? If not, create one right now. If you
have one, be sure to set it up to monetize your videos. Do you get over a million views a month? Now's the time to
look into a Multichannel Network like Omnia or Full Screen for a larger cut of the revenue.
If you're confused by any of the above, you can find out everything you need to know
about promoting yourself, your music or your band by reading
Social Media Promotion For Musicians. It's a guide that shows you how to use your
website, mailing list, Facebook, YouTube, Twitter, Google+ and bookmarking sites to
your best advantage when it comes to making your music more visible, and growing
your audience. It makes a great Christmas gift for yourself or an engineer or musician
in your life.
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Read more: http://music3point0.blogspot.com/2013/12/7-steps-to-developing-your-2014-music.html#ixzz2nmJWyS7X
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